The brand
Our story and our mission
Our pieces aren’t made to follow trends, they’re made to elevate your image, your posture, your confidence.
Because investing in your wardrobe is sometimes the first step toward a new version of yourself.
Refined design, luxury-level quality, for those who want to stand out with elegance.
Can fashion transform a life?
For Hannah Pham, founder of Maison Annam, the answer is yes.
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Arriving in France from Vietnam without speaking a word of French, Hannah felt invisible.
But every day, people noticed her : not for what she said, but for what she wore.
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That’s when she understood: fashion isn’t just about clothing.
It’s a language.
A way to express who you are, even without words.
A tool to claim your place with elegance and confidence.
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Her outfits gave her what words could not:
the confidence to show up in the world as her best self.
And the desire to pass that power on to other women.
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But one thing quickly became clear:
The kind of clothing that truly elevates you often comes at a high price.
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That’s how Maison Annam was born.
Pieces crafted with the same care as luxury fashion,
but designed to be accessible to those who want to invest
not in trends,
but in their future.
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Today, Hannah designs every piece herself,
with one mission:
to help every woman transform through her wardrobe into a higher version of herself.
Because changing your clothes
can sometimes mean changing your posture, your mindset, your life.
WHO IS ANNAM HOUSE FOR?
For the women who still feel invisible but are ready to shine.
The ones who:
✓ feel underrated at work or in society, despite their true potential
✓ lack the confidence to speak up, to assert themselves, or to feel like they truly belong.
✓ appreciate beauty, but hesitate to make it part of their everyday life.
✓ know they need a spark — a visible shift — to trigger an inner transformation
Maison Annam was made for them.
Because before you can transform your life, sometimes you need to change the way you show up.
And a wardrobe can be the first step toward a bolder, more confident, more radiant version of yourself.
THE BRAND
Maison Annam is the meeting point of two worlds:
✓ Maison, for the French craftsmanship — a symbol of quality, sharp tailoring, and timeless elegance.
✓ Annam, the former name of central Vietnam, honoring the roots of our founder, Hannah.
Our logo, a fan, represents feminine grace
But also our mission:
"to open a world of possibilities for modern women."
To give them the tools to elevate their image, claim their space, and step into their power with confidence.
Like a gesture that’s both elegant and strong,
the fan is a reminder that every woman can unveil the highest version of herself at her own pace, with style.
Our production
artisanal excellence
At Maison Annam The Muse , each piece is carefully handcrafted by skilled artisans in Vietnam.
We work exclusively with passionate experts who master techniques passed down from generation to generation.
From material selection to final quality control, we oversee every step of the production process with meticulous attention.
This total control, from A to Z, ensures that each garment reflects our high standards of elegance, durability, and respect for artisanal traditions.
By promoting local know-how, we honor our roots while offering our customers unique creations, steeped in history and passion.
Attention to every detail