Our story
When French elegance meets the soul of Indochine
At Maison Annam The Muse , we celebrate the perfect alliance between timeless French elegance and the vibrant soul of Indochine.
Our creations are not just clothes, they are statements .
Designed for women who embrace their authenticity and use fashion as a way to assert their originality , our creations embody a refined wardrobe, where each piece tells a story of elegance , confidence and personal elevation .
Maison Annam The Muse is passionately committed to bringing out the best in every woman.
Our founder
Born and raised in Vietnam, our founder Hannah Pham, lived in a family where she inherited her parents’ spirit of independence and hard work.
In her twenties, she followed her French husband to France and began a whole new chapter of her life.
Arriving in a new country without speaking the language, Hannah found herself unable to communicate with words. But she discovered another powerful way to express herself : through the way she dressed. Fashion became her voice, her armor, and her source of confidence. Through clothing, she could let her true self shine and connect with others beyond words.
For her, fashion is not just clothing : it’s a form of communication, a statement of who we are, and a tool to feel confident as we journey through life.
With that deep belief and a passion for aesthetics, she soon opened a successful beauty salon in France. And as her love for style and her dual cultural identity blossomed, Maison Annam was born : a celebration of timeless elegance, the fusion of East and West, and the empowering language of fashion.
Why Maison Annam?
Maison Annam is where the timeless sophistication of French fashion meets the soul of Indochine.
Much more than a clothing brand, it is a tribute to the woman who seeks much more than style.
Our creations fit into a thoughtful wardrobe : versatile with ease, timeless with elegance, and carefully designed to accompany your every move with confidence .
At Maison Annam , we believe that clothes are more than just fabrics—they are a tool to build confidence , inspire authenticity , and express the most accomplished version of yourself.
WHO IS ANNAM HOUSE FOR?
We create for our Muses who:
- use fashion as a means of expression , reflecting confidence , vision and value .
- honor their originality and encourage others to embrace it.
- are looking for an ally capable of helping them stand out on any occasion and accompanying them on the path to success .
THE BRAND
The name Maison Annam reflects the meeting of two worlds. " Maison" evokes French know-how, while " Annam" , an ancient name of central Vietnam, celebrates the soul of Indochine.
Together, they symbolize the unique inspiration that guides each of our creations.
Our logo, a fan , reflects grace and femininity , while opening up a range of possibilities for modern women.
Our production
artisanal excellence
At Maison Annam The Muse , each piece is carefully handcrafted by skilled artisans in Vietnam.
We work exclusively with passionate experts who master techniques passed down from generation to generation.
From material selection to final quality control, we oversee every step of the production process with meticulous attention.
This total control, from A to Z, ensures that each garment reflects our high standards of elegance, durability, and respect for artisanal traditions.
By promoting local know-how, we honor our roots while offering our customers unique creations, steeped in history and passion.
Attention to every detail